Joining Yakezie Network as a Challenger

Finally I have become member of the great Yakezie network with my other blog, One Cent at a Time. It’s time to grow Finance Product Reviews with yakezie now.

I joined Yakezie challenge today with an Alexa ranking of 1.9M.

Proud Member of the Yakezie Challenge

About Yakezie:

The Yakezie is the web’s largest personal finance and lifestyle blog network.  Started in December of 2009, and have since grown to become a thriving community eager to help others.  We strive to optimize reader’s personal finances and allow people to lead better lives.  We are over 80 Members strong community of bloggers with individual voices, individual owners and different opinions who have all gone through a 6-month Challenge to join the network.  Only the finest blogs who we have developed relationships with others in the network are admitted to become members of the network.

I hope to complete the challenge in 6 months and maintain same cordial relationship with fellow Yakezie members and challengers.

Also hoping that my honest reviews on the products I am using would benefit network members and their readers.

The Essential Qualities of Good Product Reviews

What are the essential qualities of a good product review?

We often see people write pre-sell pages and they fiercely sell products before they’ve even built any rapport with the reader. I think the best results will be achieved when you don’t try to sell products you review but, recommend to them.

There are various other essential qualities that makes a review worth reading and spending time on.

1. Should cover pros and Cons – A genuine review should cover the pros and cons. A product rarely goes flawless. A review should cover both the aspects. Describe the product, the good parts and the bad parts. Tell what it’s supposed to accomplish and how well it does that. Spell out your opinion on who should be buying the product and who should not, and why.

2. Should have genuine user experience – If you have purchased it yourself show screenshots, videos etc and make it as comprehensive a review as possible. I don’t follow reviews that are simply a paragraph or two with a link to get the reader to the merchant site. People should be educated about positive and negative side of products equally.

You should build rapport with your readers. State why you are writing the review and what you feel your readers should do. Make your readers feel you care.

Then write review based on what you feel about the product. If you have not tried the product before, you might need do a lot of research before writing a convincing piece.

3. Should be visually appealing – A review should be visually appealing. if you write a review that is just one big blog of text no one will read it. If however, there is a nice graphics, a video of someone showing the product, it has some solid formatting work , the article will entice readers.

4. Honesty – Make your review honest. Recommend the product if you’re going to recommend to your close friends and relatives. Don’t sell your soul for money. If you do not find much good in a product refuse to write a review for it. Deny the monetary bait.

When you switch from providing relevant information to trying to convince someone to buy something, it’s no longer a product review – no matter what you want to call it. You’re no longer a reviewer, you’re a shill.

5. Reply to reader comments – You might need to answer reader queries. You wrote a review because you thought you know the product. You readers feel that way too. That is why they ask question about something un discussed in your review or not covered in entirety. It’s your duty to reply to your reader’s questions.

The comments act as a supplementary information source for future readers. They add value to your review.

6. should have a conclusion – Your readers come to you for your opinion about buying a product. Always end your review with a recommendation to have it or not have it. Don’t lt your readers hanging out. Don’t make them go to other sites for conclusion.

End with a stand either for or against the product you just reviewed!

Why Customer Reviews are Important for Product Developers

This article describes why online customer reviews are important for the company and the customer

Online customer reviews are most sort0after items on the web. A quality online customer or product review is a major accomplishment for the success of your business. It conveys the trustworthiness of your product in general and website or company as the whole.

Throughout the mankind history, we have always asked friends, colleagues and neighbors for recommendations.  Online reviews are basically word of mouth marketing expanded to include anyone with a computer, smart phone or tablet computer.

Online customer reviews are very important to your product marketing program, and their importance and impact to your business is growing.

Personal relationships matter in product selling. Purchasing decisions are emotional. People buy from a person they feel connected to or buy a product they are connected to. If you are a company that sells direct online, then there isn’t a sales person to develop a relationship, only a product page. How do you elicit emotion to drive purchases and stop buyers from clicking away?

Product reviews give potential buyers the ability to emotionally connect with others who have purchased your product. Your customers become your sales force at the point of purchase.

Reviews creates authenticity

It takes courage to hear what customers say and then act on it. Its normal to have less than 100% customer satisfaction. Not everybody can like your products. A negative review also scores high on authenticity.

Reviews act as something other than user generated content. Reviews create a security blanket that extends to the site. If your site features tough truths with the hard working comments you’ve included rectifying problems then your site will have more credibility.

Customers know mistakes happen. If your company looks at mistakes as learning opportunities, embraces mistkaes to find new ways to WOW customers then your customer service efforts will come through in reviews.

Saying, “customer service is important to us” means nothing. Businesses should practice good customer servicing. The reviews would automatically reflect that.

Independent third-party reviews are important for your business growth. And reviews are equally important for individual customers for the value of their money.

What to Expect from This Blog?

This blog is about reviewing financial products. Including credit card, IRAs, CDs, tax software, Bank accounts and many more. There are pros and cons of reading the review before spending money on a financial product.


  • Reviews help you decide which financial products are the most beneficial for your need.
  • You can access plenty of key information on products highlighted – all in one place.
  • You can learn as much as you can about a financial product, without the fear of being chased around by financial product salesperson.


  • Reviews could be non-genuine ones, or even fake, to drive you to a limited choice that bring the review sites the most revenue for recommending you.
  • The review sites themselves could be scammers – Their aim is to lure you to provide private information for them to take advantage of.
  • Non user-generated review sites can be subjective in their recommendations.



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Disclosure of Material Connection: Some of the links in this web site are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”